Career Highlights

Results-driven Advertising & Content Strategy Executive with over 25 years of experience advising brands and ad agencies across the US, EU, and LATAM.

Skills

  • Advertising Production Strategy (Marketing & Procurement)

  • Agency Partnership Management

  • Budgeting & Spend Efficiency

  • Celebrity, Music Licensing & Talent Negotiations Compliance & Governance (Implementation & Management)

  • Content Ecosystem Optimization (Quality, Spend & Speed to Market)

  • Film Incentives (US & LATAM)

  • In-house studio management

  • Music Publishing Administration & Rights Management

Content Consulting Experience

  • Automotive

  • Beauty Cosmetics

  • Beer, Wine & Spirits

  • Cable & Streaming

  • CPG

  • Financial

  • Hospitality

  • Oil & Gas

  • Quick Service Restaurant (QSR)

  • Retail

  • Social Media

  • Telecom (US, UK and LATAM)

  • Tourism

Accolades

  • Cannes film Festival Finalist (Producer)

  • NY Film Festival (Producer)

  • London International Awards (Producer)

  • Super Bowl Commercial 2011 (Consultant)

  • US Olympic Committee Games Pitch (Producer)

Education

  • BBA in Marketing & Accounting University
    of Puerto Rico 1994